Partnerships
GUESS x Payton Sartain – Phillies Game Activation
In collaboration with GUESS, I developed a non-traditional influencer partnership with talent Payton Sartain—shifting beyond standard deliverables to create an experiential moment with built-in brand storytelling. Together, we conceptualized and executed an event at a Phillies game, strategically designed to maximize organic exposure and create brandable moments in an unexpected setting.
From curated photo ops to in-environment styling, GUESS was seamlessly integrated into the day’s experience, resulting in authentic yet highly visible brand placement. While the social content lived on Payton’s channels, the activation extended the brand’s reach and cultural relevance—delivering far greater impact than a typical influencer post.
Importantly, the event also served as a way for Payton to connect with her community in person, giving her audience a memorable, real-life touchpoint with the GUESS brand and strengthening the relationship between brand, influencer, and consumer.
Payton Sartain – Dinner Party Series Partnerships
For Payton Sartain’s Dinner Party series, I developed a partnership strategy designed to seamlessly integrate brands into the event experience—ensuring activations felt organic, memorable, and mutually beneficial. The objective was to create elevated, brandable moments that enhanced the guest experience while driving measurable visibility for partners through authentic social sharing.
Each dinner was carefully mapped for brand placement opportunities, from product integration to visual storytelling.
For example:
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Aveda sponsored both the Austin and New York dinners, offering all influencer attendees a pre-event blowout to highlight their premium salon experience.
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GUESS dressed Payton and provided curated gifting for attendees that doubled as a bespoke tablescape element, blending utility with an aesthetic statement.
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Minted designed custom menus and event signage, weaving the brand into the dinner’s visual identity.
By aligning brand objectives with thoughtfully designed moments, these partnerships extended well beyond the dinner table—delivering lasting brand affinity, organic reach across Payton’s and attendees’ channels, and tangible event-driven storytelling.
