Organic Social Content Creation & Direction
Content Series: 'New Arrivals & Best Sellers'
At Neiman Marcus, I developed and launched the “New Arrivals & Best Sellers” content series to spotlight high-priority merchandise categories on our organic social channels. This series served a dual purpose—driving customer awareness of trend-leading pieces while offering a fresh CO-OP opportunity for brand partners to participate in high-visibility, collaborative marketing moments.
I partnered with renowned celebrity stylists to bring a distinct, editorial lens to the content, ensuring each piece not only showcased the product but demonstrated multiple styling perspectives to appeal to diverse customer tastes. This approach strengthened our brand’s authority in fashion curation, positioned us as a style resource, and translated luxury storytelling into accessible, actionable inspiration.
By blending strategic merchandising priorities with engaging, fashion-forward creative, the series deepened audience connection, generated strong engagement, and created tangible value for both our internal business goals and external brand partners.
Celebrity Stylist Molly Dickson
Celebrity Stylist Sophie Lopez
Content Series: 'Top Shelf Beauty'
At Neiman Marcus, I conceived and led the execution of “Top Shelf Beauty,” an original organic social series created to spotlight our priority beauty and skincare brands. Designed to align directly with business objectives, the series also provided a compelling CO-OP opportunity for brand partners to participate in high-impact, co-branded storytelling.
Collaborating with top-tier beauty experts, industry leaders, and influencers, we highlighted the benefits, applications, and unique value of each featured product—delivering an insider’s perspective that resonated with both seasoned beauty enthusiasts and curious newcomers. By incorporating influencer-created content, we expanded authenticity, diversified the creative voice, and brought fresh, real-world context to product usage and results.
What began as a single beauty spotlight evolved into a larger, ongoing series, becoming a trusted destination for our audience to discover and engage with the latest in luxury beauty. This transformation not only amplified our brand’s visibility in the beauty space but also built a more informed, loyal, and purchase-ready community.
Fashion Month Social Coverage
Bringing my Fashion Month content strategy to life, I traveled to New York, Milan, and Paris to capture and deliver real-time, social-first coverage that put our audience at the center of the action. From front-row runway moments to behind-the-scenes access, I created an immersive digital experience that bridged the gap between luxury fashion’s most exclusive events and our customer’s social feed.
Leveraging backstage access, designer interactions, and candid street style captures, I produced platform-native content optimized for Instagram Stories, Reels, and TikTok—ensuring immediacy, relevance, and visual impact. This approach transformed Fashion Month into a highly engaging, shoppable, and culturally connected moment for our audience, making them feel like insiders in one of the industry’s most anticipated seasons.
Event Coverage
From the captivating launch of Tom Ford’s latest fragrance in the breathtaking landscapes of Morocco to the artistic energy of Art Basel with La Prairie Skincare, I’ve transformed high-profile events into immersive, social-first experiences for our audience. My approach blends on-the-ground agility with a content strategy tailored for Instagram, TikTok, and other real-time platforms—capturing the essence of each occasion as it unfolds.
Through compelling narratives, dynamic visuals, and platform-native storytelling, I bring audiences into the heart of these moments—whether it’s the elegance of a luxury brand launch or the cultural vibrancy of an art fair. The result is event coverage that not only documents the occasion but amplifies its reach, turning exclusive experiences into engaging, shareable brand moments.
