Organic Social Content Series
New Arrivals & Best Sellers
At Neiman Marcus, I spearheaded the creation and execution of two dynamic content series tailored for our organic social channels. These series were meticulously crafted to spotlight key merchandise categories, strategically bolstering our business goals while providing a novel CO-OP avenue for our brand partners to engage in collaborative marketing initiatives. Collaborating with esteemed celebrity stylists infused our content with a distinctive fashion-forward perspective, showcasing the versatility of our products and illustrating diverse styling approaches to resonate with our audience. These initiatives not only bolstered our brand's presence but also cultivated meaningful connections between our offerings and our audience's aspirations.
Celebrity Stylist Molly Dickson
Celebrity Stylist Sophie Lopez
Building Your Top Shelf Beauty
At Neiman Marcus, I drove the ideation and execution of a groundbreaking content series exclusively crafted for our organic social platforms. This innovative series was designed to spotlight our priority brands, strategically aligning with our business objectives while providing an enticing CO-OP platform for brand partners seeking marketing collaboration. Collaborating with top-tier industry leaders renowned for their expertise in beauty and skincare, we delved deep into the myriad benefits of each product, offering our audience an insider's perspective on how these offerings catered to their unique needs. This initiative not only elevated our brand's visibility but also fostered an informed and engaged community eager to explore and embrace our curated selection of beauty and skincare essentials.
Fashion Month Social Coverage
Embarking on a whirlwind journey across New York, Milan, and Paris Fashion Weeks, I brought an unparalleled front-row and behind-the-scenes view to our audience. Through immersive coverage, both on and off the runway, I curated an exclusive experience that transported our customers into the heart of this fashion extravaganza. With backstage access and insider glimpses, our content didn't just showcase the shows; it enveloped our audience in the pulsating energy of these iconic events, making them feel intimately connected and part of the vibrant fashion month experience.
Event Coverage
From the enchanting launch of Tom Ford's latest fragrance in the mesmerizing landscapes of Morocco to the artistic fervor of Art Basel alongside La Prairie Skincare, my portfolio brims with diverse experiences. I specialize in crafting compelling narratives and visually captivating content that immerses audiences in the glamour and sophistication of these remarkable occasions.
