ABOUT ME

With over a decade of experience at the intersection of fashion, lifestyle, and digital storytelling, I’ve built a career crafting compelling social strategies and authentic brand narratives that connect deeply with audiences. My journey has taken me from leading social innovation at iconic retailers like Neiman Marcus—where I launched their TikTok presence—to managing large-scale influencer campaigns at Fossil, creating meaningful partnerships that drive engagement and brand growth.

​

Passionate about blending creativity with strategic vision, I took a leap into entrepreneurship by founding Sunday Attire, a personal lifestyle brand rooted in elevated basics and community-driven style. Through Sunday Attire, I channel my expertise to design and market products that inspire confidence and celebrate everyday luxury.

​

At every stage, my focus has been on storytelling that resonates—whether it’s through social content, influencer collaborations, or launching a brand from the ground up. I thrive on innovation, collaboration, and creating moments that turn audiences into loyal communities.